Information Sources for your Business Plan
How to do Market Research, Industry Research and Business Research
In your business plan, you will need to show that you understand the industry that you are entering (industry research), the size and characteristics
of your market (customer market research), and your competitors (business research). Your local librarian can help you find information. You can also visit
the business library of your local college or university.
In addition, most libraries now have access to online business databases for business research. You must have a library card to
access them.
Click here to visit your library's database resources.
Click here for a tutorial on how to use the Internet and your library for business research. This tutorial is
from City College of New York, but includes sources that you can find at most libraries.
Click here to find tutorials on how to use individual databases.
How to evaluate websites for competitive intelligence
Polson Enterprises has a website with instructions and links to use website information to gather competitive intelligence.
Be sure to check on two of the links:
How to Learn about an Industry or a Specific Company and
Industry Portals.
